blogging - 해당되는 글 3건
- 2006/08/09 Personal Brands (1)
- 2006/07/31 What companies should be most afraid of in the 2.0 world (1)
- 2006/07/22 Shattered Media (2)
What if half of writings on Danny's Log weren't really written by Danny? Would you believe it?
That's how much we naturally and automatically connect blogs to indivdiual persons. Personal brands are finally starting to exceed the brands of institutions to which individuals belong. The world of e-lancers are finally coming true.
In movie, music, and sports industries, the importance of individuals has been at the the very core for a long time. Of course, that was possible because those individuals get exposed more, thus more transparency. We the audience can SEE and evaluate the activities of movie actors/actresses and directors. The same goes with atheletes.
Blogging has raised the level of exposure for "average" individuals. More transparency is looming day by day as skills and competencies of individuals are increasingly being revealed to everyone. More exposure also increases the importance of individuals. We can expect people to move more freely from companies to companies, from organizations to organizations, and from institutions to institutions. Now, finally a more flexibile labor market! (at least in Korea.)
Brands can be born and sustained without the mediation of mainstream media, meaning each of us individuals seriously needs to start taking care of our own personal brands. The most safe and assuring strategy here is to build "real", not fake, skills and competencies and let them be known to the world. The world WILL notice. Sometimes, even in a very short period of time.
* You can view the Korean version of this post here.
That's how much we naturally and automatically connect blogs to indivdiual persons. Personal brands are finally starting to exceed the brands of institutions to which individuals belong. The world of e-lancers are finally coming true.
In movie, music, and sports industries, the importance of individuals has been at the the very core for a long time. Of course, that was possible because those individuals get exposed more, thus more transparency. We the audience can SEE and evaluate the activities of movie actors/actresses and directors. The same goes with atheletes.
Blogging has raised the level of exposure for "average" individuals. More transparency is looming day by day as skills and competencies of individuals are increasingly being revealed to everyone. More exposure also increases the importance of individuals. We can expect people to move more freely from companies to companies, from organizations to organizations, and from institutions to institutions. Now, finally a more flexibile labor market! (at least in Korea.)
Brands can be born and sustained without the mediation of mainstream media, meaning each of us individuals seriously needs to start taking care of our own personal brands. The most safe and assuring strategy here is to build "real", not fake, skills and competencies and let them be known to the world. The world WILL notice. Sometimes, even in a very short period of time.
* You can view the Korean version of this post here.
Uncategorized | 2006/08/09 02:07
People are constantly talking about your company among themselves.
And you don't even know about it.
In fact, you don't even know where to go to listen to their conversations.
Even if most of the conversations are out in the open.
And you don't even know about it.
In fact, you don't even know where to go to listen to their conversations.
Even if most of the conversations are out in the open.
Uncategorized | 2006/07/31 15:51
Why is the traditional media meltdown happening?
It's because decentralization is taking place everywhere on the media value chain.
It's because decentralization is taking place everywhere on the media value chain.
- Production - Blogging, podcasting, 10-mega pixel digital cameras, camcorders
- Marketing - The audience hear about and are choosing what media they want through peer recommendation instead of through the controlled and pushed messages as in the past. The chances are if your friends like this one video clip, you'll probably watch it, too. YouTube, MySpace, Cyworld, Daum TV Pot, blogs... you name it.
- Distribution - P2P, YouTube, MySpace, Cyworld, Daum TV Pot, blogs... you name it.
- Consumption - There are tons of devices out there today. There are tons of channels out there today. The audience want the media right where, when, how they want it. And they're getting it right where, when, how they want it.
Uncategorized | 2006/07/22 02:12
