brand - 해당되는 글 2건
- 2006/08/09 Personal Brands (1)
- 2006/07/06 The 10 Things to Remember about the Attention Economy
What if half of writings on Danny's Log weren't really written by Danny? Would you believe it?
That's how much we naturally and automatically connect blogs to indivdiual persons. Personal brands are finally starting to exceed the brands of institutions to which individuals belong. The world of e-lancers are finally coming true.
In movie, music, and sports industries, the importance of individuals has been at the the very core for a long time. Of course, that was possible because those individuals get exposed more, thus more transparency. We the audience can SEE and evaluate the activities of movie actors/actresses and directors. The same goes with atheletes.
Blogging has raised the level of exposure for "average" individuals. More transparency is looming day by day as skills and competencies of individuals are increasingly being revealed to everyone. More exposure also increases the importance of individuals. We can expect people to move more freely from companies to companies, from organizations to organizations, and from institutions to institutions. Now, finally a more flexibile labor market! (at least in Korea.)
Brands can be born and sustained without the mediation of mainstream media, meaning each of us individuals seriously needs to start taking care of our own personal brands. The most safe and assuring strategy here is to build "real", not fake, skills and competencies and let them be known to the world. The world WILL notice. Sometimes, even in a very short period of time.
* You can view the Korean version of this post here.
That's how much we naturally and automatically connect blogs to indivdiual persons. Personal brands are finally starting to exceed the brands of institutions to which individuals belong. The world of e-lancers are finally coming true.
In movie, music, and sports industries, the importance of individuals has been at the the very core for a long time. Of course, that was possible because those individuals get exposed more, thus more transparency. We the audience can SEE and evaluate the activities of movie actors/actresses and directors. The same goes with atheletes.
Blogging has raised the level of exposure for "average" individuals. More transparency is looming day by day as skills and competencies of individuals are increasingly being revealed to everyone. More exposure also increases the importance of individuals. We can expect people to move more freely from companies to companies, from organizations to organizations, and from institutions to institutions. Now, finally a more flexibile labor market! (at least in Korea.)
Brands can be born and sustained without the mediation of mainstream media, meaning each of us individuals seriously needs to start taking care of our own personal brands. The most safe and assuring strategy here is to build "real", not fake, skills and competencies and let them be known to the world. The world WILL notice. Sometimes, even in a very short period of time.
* You can view the Korean version of this post here.
Uncategorized | 2006/08/09 02:07
1. You want to receive attention.
2. You want to receive long-lasting attention. This is where a brand is born.
3. In order to receive long-lasting attention, you need to build trust.
4. Trust is built when relationships are formed.
5. Relationships are formed when conversations take place.
6. A true conversation is based on transparency.
7. The intrusion of money into the formula annihilates transparency.
8. Transparency is a son of authenticity.
9. The Web, compared to other types of medium, is more likely to transfer authenticity through the use of links.
10. Authenticity, transparency, and conversations are possible only when you let go of control and first trust the other.
??? This is why Cluetrain Manifesto is so wonderful even till today. The one sentence, "Markets are conversations", includes all the principles mentioned above.
(You can view the Korean version of this post here.)
Uncategorized | 2006/07/06 00:15
